Fri, 28 August 2020
Jason Hartman interviews Bob Bly, author of over 100 books. Today, Bob discusses how to get traffic to your website, convert people, and have a more successful business. Bob shares tips and tricks about SEO placement and different uses of marketing to build your multi-channel program. Bob and Jason also discuss the customer experience and the importance of building platforms designed around their thoughts.
[2:15] Bob opens with a quick explanation of the customer journey online.
[3:30] What are some ways to drive traffic to your website?
[4:00] Explaining affiliate marketing for online traffic.
[7:45] Pros/Cons of long copy vs. a short copy.
[10:45] Bob goes through credibility with web design.
[14:00] SEO should be stronger set on the main site, and the sales aspect should be saved for the microsite.
[15:00] The best marketers have integrated multi-channel programs or campaigns to grow their visibility.
[16:45] When a potential customer is on your site, they either buy the product or leave. Make sure you capture their name and email address.
[18:30] Bob’s fundamental tips on how to be a good copywriter.
[21:15] Why are sales letters so long?
A GIFT FROM BOB BLY: www.bly.com/digital
Direct download: YW_Bob_Bly_Digital_Marketing_Handbook_Traffic__Copy_Conversation.mp3
Category:general -- posted at: 12:00pm EDT
Fri, 21 August 2020
Jason Hartman talks with Ross Wordon in today’s client case study. Ross Wordon started a fast-growing business from an Etsy store. His early interest in real estate sent him on an investment quest. After being a devoted listener of more than 500 episodes, he managed to purchase his first investment property and set into motion a plan to own 93 properties in 10 years. Jason and Ross break down Ross’s strategy to grow his investment portfolio and discuss options for growth and the financial freedom date.
[1:45] Since the Coronavirus outbreak; Travel is only 17% of what it was a year ago.
[6:00] Discussing wanderlust from the perspective of someone who’s business revolves around people’s desire to travel, amid a pandemic.
[9:00] Ross shares his early interest in real estate.
[12:30] Breaking down a 7-year real estate investment strategy.
[21:00] Jason and Ross talk about the compounding effect of staying the course. 93 properties in 10 years.
Fri, 14 August 2020
How much more can I borrow with interest rates this low? Jason Hartman shares some great news about mortgage rates and takes you through some strategy to take advantage of them. This investment discourse is built on United Wholesale Mortgage (UWM) announcing today that they are rolling our a loan program that offers mortgage rates as low as 1.99%.
[1:10] Mortgage interest rates: UWM announced today that it’s rolling out a loan program that offers mortgage rates as low as 1.99%
[8:00] What if you could only get a 10-year mortgage?
[15:30] Mortgage hypotheticals: How much can I borrow today?